|
|
| Book details / order |
| FACEBOOK MARKETING FOR DUMMIES, 2ND ED |
Facebook marketing for dummies, 2nd edition features 50% new or upated content, including coverage of the new universal like button and open graph. the book continues to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to lead their organization into the world of facebook marketing.
introduction.
part i: adding facebook to your marketing strategy.
? marketing the facebook way.
? focusing on facebook features.
? developing a facebook marketing plan.
part ii: building your facebook presence.
? creating a page for your business.
? implementing a content strategy.
? building your fan base.
? setting up groups, promotions, and events.
? cross-promoting your page.
? measuring your page activity.
part iii: engaging in facebook advertising.
? checking out advertising options and strategies.
? measuring and optimizing ad activity.
part iv: riding the facebook viral wave.
? dressing up your facebook page with applications.
? getting the scoop on facebook places and deals.
? liking facebook's like button.
? plugging into other plug-ins.
part v: the part of tens.
? ten business etiquette tips for facebook.
? ten must-have facebook applications for your page.
appendix: the facebook primer.
index.
Author : Paul dunay, richard krueger
Publication : Wiley
Isbn : 9788126533541
Store book number : 107
NRS 560.00
|
 |
|
|
|
|
|
|
|
| |
|
|
